Our mission is to optimize Registry referrals, creating the ideal experience for clients and their caregivers.

Our mission is to simplify Caregiver referrals by empowering registries, caregivers, and clients through smart, reliable, and accessible solutions.

Omassist integrates cutting-edge AI and automation to remove the complexities of caregiver vetting and referral coordination. Our platform ensures that caregiver-client referrals, communication, and payment processes are smooth, giving Registries and Caregivers more time to focus on what truly matters: Ensuring care for their clients.

Omassist app interface showing appointment details and doctor profiles on mobile phones

A Name with Meaning

Omassist, inspired by the German word “Oma” for grandmother, was created by Deborah and Mark to honor their grandmothers’ care and love, offering compassionate, heart-felt service for all.

The Changing Landscape of Senior Care

Omassist empowers families and caregivers with tools to simplify the in-home care referral process, helping more seniors age comfortably at home, a growing trend in the U.S. and Europe.

Smart Caregiver Matching

Ensuring optimal caregiver to client matching, based on service type, skills, location, availability, and rates.

Real-Time Tracking and Reporting

Simplifying access and providing live updates for caregivers, clients, and families.

Seamless Billing & Payments

Secure, automated transactions that handle client's payments to their caregivers with ease and efficiency.

Regulatory Compliance & Security

Strict encryption and data protection measures to ensure privacy and compliance with industry standards.

User-Friendly Web App

A simple, intuitive interface designed for ease of use by caregivers, Registries, and families alike.

Designed for ease of use and efficiency, our platform ensures that everyone, including caregivers, office staff, and families, can navigate and utilize Omassist with minimal effort.

  • AI-powered automation
  • Focus on quality care
  • Easy-to-use interface
  • Flexible, scalable solution
Omassist dashboard shown on mobile and desktop screens, illustrating ease of use.

Omassist is led by industry veterans with extensive experience in healthcare and technology:

Together, they have created a modern, intuitive, and efficient solution that helps caregivers, Registries, and families provide the best possible care.

Portrait of Deborah Kelley, co-founder of Omassist

Deborah Kelley - COO

A successful Visiting Angels franchise owner, Deborah Kelley is the co-founder and Chief Operating Officer of Omassist, where she serves as the subject matter expert and leads sales, marketing, revenue operations, and the company's day-to-day management. With extensive experience in the caregiver industry, she ensures operational excellence and strategic growth.

Portrait of Mark Zeitler, co-founder of Omassist

Mark Zeitler - CEO

Mark is a seasoned technology executive and entrepreneur with over four decades of experience in software development, spanning industries such as telecommunications, flight planning, ERP SaaS, and construction technology.

Portrait of Jared Serfozo

Jared Serfozo

With over a decade of experience delivering digital membership solutions across industries, Jared helps guide Omassist's growth by adapting the product to meet the needs of more nurse registries.

Portrait of Evan Gratzick

Evan Gratzick

Evan is a seasoned technical trainer with a unique blend of experience in web development and grade school education. He's passionate about making complex tools easy to use and leads our customer onboarding process with clarity and care.

Portrait of Mike Zeitler

Mike Zeitler

Mike is a software engineering leader with over 30 years of experience as a Director of Engineering, Software Architect, and Software Engineer. At Omassist, he leads testing and quality assurance for the product while helping integrate AI systems to enhance the platform's capabilities.

At Omassist, we believe that aging in place should be a choice available to everyone. Through smart technology, thoughtful design, and a deep commitment to providing excellent service, we are making that a reality; one Registry at a time.

Omassist connects registries, caregivers, and clients. Making care referrals simpler, efficient, and accessible for all.